If you are a manager you should take 2 to 5 minutes to touch base with each of your employees on a regular basis.
If you manage 5 people you should reach out to them every day. If you manage 500 people you should try to do it once a year. Let them see you and hear you.
The best use of the 2 to 5 minutes is to praise people. Adrian Gostick and Chester Elton, authors of The Carrot Principle, cite various studies showing that recognition consistently rates as one of the rewards employees most desire.
In 2 to 5 minutes you can find out who they really are. What are their dreams and aspirations? How do they feel about their work? What ideas for work improvement might they have? What is their communication style? What problems do they know about that you can “nip in the bud’ as Deputy Barney Fife would say?
Another use of 2 to 5 minutes is to teach. Short comments about values, goals, attitudes and habits serve to reinforce your organizational culture.
If you are an entrepreneur you should be spending 2 to 5 minutes on the phone with your best customers. Reach out and touch them to say “Hello” and don’t try to sell them anything. Just find out how they are doing, what is going on in their lives, and where their lives and businesses are going.
In short, simply ask the Bugs Bunny Question, “What’s Up Doc?”
You will be stunned to discover how this sort of simple courtesy binds them more tightly to your business. In short, you are teaching customers how to better work with you.
2-5 Minute Lessons. They can make all the difference in the world.