I appreciate anyone who takes the time to read my blog. But, who do I read? The only blog I read EVERY day is Seth Godin’s (sethgodin.typepad.com). Seth has a great handle on marketing and leadership and, as I’ve mentioned before, wrote the best leadership book I’ve read in the last ten years, Tribes.
Over the last few days Seth has blogged about two areas that are high on my list right now. Apparent Risk vs Actual Risk, and Decisions. Obviously, the two are connected.
Too often the Actual Risk is waaaaay less than the Apparent Risk. A great example is traveling. It’s much safer to fly than to get out on America’s roads and drive. In terms of health, we’ll take handfuls of vitamins when, in fact, the best thing we could do for our health is eat about half what we eat.
In today's blog, Seth’s point about Decisions is to make one. Make a lot of them. The worst thing you can do is not make a Decision. The old attitude that says if you don’t make a decision things will probably shake out by themselves is just that…old. In today’s world things happen so fast that even if you make a wrong decision you’ll probably have an opportunity to come back around and make another decision that corrects the situation and gets you going in another direction.
In business the current strategy is to get a product into the marketplace as fast as possible...don't try to make it perfect...and then let the desires of the marketplace help you make corrections.
The message I’m taking away is to get the information you need to make Decisions, but make sure that you know the difference between Actual Risk and Apparent Risk.