Friday, December 3, 2010

What the Wine Seller Knows

Every now and then a business book comes along that is different; one that brings information we can actually use and isn't just a rehash of what’s been done before.

In the last month I’ve read two books you need to be aware of. The first is Crush It, by Gary Vaynerchuk. If the wild last name clicks with you, you must love wine.

Vaynerchuk does winelibrary.com and has a following of over 100,000 people who watch his video blog about wine every day. He’s been on Letterman and The Today Show. He also has his own site, garyvaynerchuk.com. He’s a wild guy, a New Yorker, and his message is that we should all look for whatever that thing is that gets us excited about life and find a way to turn it into a living.

The Live What You Love message is older than Mark Twain saying, “Do what you love and you’ll never work a day in your life.”

But what Gary V. does that’s different is provide a practical roadmap for promoting your interest and getting your personal brand out into the digital world with Twitter, FaceBook and other social media. If you continue to wonder about the importance of social media this book is the best thing I’ve seen so far to explain these new media.

Your opportunity to have lots of Perfect Workdays may be based on how you promote yourself. Vaynerchuk shows you how to do that in practical terms.

I’ll tell you about the other book on Monday.

Have a big weekend and stay safe.

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