Tuesday, May 10, 2016

Non-believers, The Journey, and Sucking Twinkie Sugar Out With a Little Straw

Seth Godin had a line in one of his recent blogs that has stuck with me: "Shun the non-believers and sell to the ones who want to go on the journey with you."

Roll that one around in your head for awhile. Ease away from the business inference by the use of the word "sell" and plug in the word "welcome."

Immediately, you can see how the thought works in relationships, the workplace, the gym, and a wide range of other experiences.

Getting the non-believers to believe is a pain; it's expensive in time, money and emotion.

And, I'd tell my church-going friends that I get it that they are supposed to be converting the non-believers, but lighten up a bit in the other areas of life.

"Shun the non-believers and sell to the ones who want to go on the journey with you."

The journey itself can be challenge enough without having to constantly question whether the other travelers are on it with you.

And, I get the fact that they may be thinking, "But, I didn't sign on for THIS!" Sure, that's certainly understandable. But, how do they know what comes after THIS? Could be the greatest thing since...mmm...Twinkies. (I mean they put all that sugar stuff in there and if you take a small coffee stirring straw and stick it in the middle you can suck all the...well...sorry...got off on a little tangent there)

"Shun the non-believers and sell to the ones who want to go on the journey with you."

Life is challenging enough. When they get off the train at Non-Believerville it's probably better to let them stand on the platform when the train pulls away.

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